Marketing OKR Examples
Best OKR Examples for MarketingMarketing OKR Examples
Marketing teams are supported by several specialized teams that assist in achieving higher-level objectives. SEO, PPC, Content Marketing, Social Media, Email Marketing, and Public Relations are examples of common teams. The examples of Marketing OKRs below cover all of the critical areas of brand, lead generation, content and social, organic search, and paid media.
Sales Marketing OKR
- O Improve the E2E sales process to increase the closing rate
- KR Perform eight lead generation campaigns for Q1 of the year.
- KR Acquire 800 new MQLs to help with sales by the first quarter.
- KR Drive $15 million in marketing-generated pipeline by the end of the first quarter.
- KR Produce five lead -in sales collateral by the end of Q1.
- O Dominate the Enterprise goal management market by 2023
- KR Ensure that our brand perception value outperforms the nearest competitor by at least 0.8 points.
- KR Ensure that our product is supported by buyer personas from at least seven Fortune 500 companies.
- KR Extend brand visibility into the SMB market from 65% to 85%.
Brand Marketing OKR
- O Boost the Brand Presence with the effective marketing okrs
- KR Increase the overall SEO ranking from 40% to 90%.
- KR Increase traffic from 40% to 70% using backlinks.
- KR Increase email marketing open rate from 30% to 80%.
- O Improve brand awareness
- KR Get 7 mainstream media placements.
- KR Collaborate with industry leaders to increase new sign ups to 1200.
- KR Increase the number of LinkedIn followers from 200 to 2000 by providing high-quality content.
- O Create a buzz around the new product and successfully launch it
- KR Create and implement an integrated market strategy within 14 days for the next eight months.
- KR Design 2 weeks of themed collateral to build awareness, educate, and inform customers of the reasons demonstrating why our offering is the best choice. This will be used on both social media platforms and the website.
- KR Organize five community-based events in connection with the product launch during this quarter. Make expense management painless and straightforward for all by the first quarter of the year.
- O Drive Pay-Per-Click (PPC) campaigns to attract more traffic to our website and content to our target audience
- KR Optimize campaigns to receive a minimum of 700 clicks per week from the target audience.
- KR Maintain and monitor the ad quality score to ensure it is between 5-8+ each month.
- KR Reduce monthly cost per click by 15% by optimizing and narrowing the funnel.
- KR Improve the CPM/impression metrics by 20% each quarter.
Product Marketing OKR
- O Enable user testing of our content
- KR Interact with at least 12 external editors to obtain feedback on our articles and infographics.
- KR Conduct 35 in-person interviews and content testing with end-users.
- KR Conduct an online survey to assess our various content quality (min 500 answers).
- O Clarify our product messaging in preparation for the new product launch
- KR Conduct 15 on-site user testing sessions to gain a better understanding of TA.
- KR Conduct research and implement 25 new content distribution channels.
- KR Run 25 different Facebook ads and track their effectiveness.
- KR Prepare a presentation for the new product and conduct a usability test with ten users.
- O Enhance customer retention by meeting and understanding their needs
- KR Ensure that customer service contacts three of your most important customers each week for feedback.
- KR Every month, delight and reward three outstanding customers.
- KR Engage with social media followers and customers biweekly, posting at least 7 comments per day.
- O Improve the efficacy of your content/blog strategy
- KR Create 60 blog posts in the first quarter of the year.
- KR Interview 15 experts from the industry.
- KR Increase your blog's subscriber count to 7000.
- KR Double the eBooks download every month.
- O Set our stance in positioning
- KR Set up a positioning template to use within the first two weeks of the quarter.
- KR Draft 100 % of the positioning document by the end of the first month.
- KR Receive feedback on positioning from relevant parties (e.g., sales on competitive comparisons, product marketing, C-Suite, and so on) within a week of completing the draft document.
- KR Make all necessary changes and finalize the document within a week of receiving feedback.
- KR Establish a quarterly meeting to review and update the positioning document on a regular basis.
Strategic Marketing OKR
- O Create a cutting-edge community
- KR Gain 7,000 Slack members in the third quarter.
- KR Achieve a Daily Active User rate of 30 percent.
- KR Increase the conversion rate from community member to paid customer to 30%.
Email Marketing OKR
- O Create highly personalized email cadences for each of our top five personas
- KR Create assets and strategies for distinct personas to share via email.
- KR Set up a 10-touch email cadence for each persona, starting with the first content download.
- KR Create a product page for each persona (use case pages, testimonials, etc)
- KR Set up email automation
Partner Marketing OKR
- O Set new heights in acquisition metrics
- KR Increase the number of monthly active users from 15k to 25k.
- KR Double trial sign-ups from 800 to 1600.
- KR Increase the number of newly acquired paid customers from 100 to 150.
- KR Maintain a CAC of less than $50.
- O Collaborate with one micro-influencer per week to promote our content
- KR Examine their social media for any performance issues (acquired followers, etc.)
- KR Connect with seven industry experts/thought leaders on a weekly basis for promotional purposes.
We hope our handy list of Marketing OKR examples help you get started with your Successful OKR Journey
